Hinglish or English? Choosing the right language for your ads
The language you write in changes who stops scrolling. Here is how to decide, with examples.
Many Indian businesses write every ad in formal English because it feels professional. But your customer might think and talk in Hinglish or Marathi. The closer your ad sounds to their own voice, the more likely they are to stop.
A simple way to decide
- English works for corporate services, premium products and audiences who search in English.
- Hinglish works for most local services, offers and Reels voiceovers.
- Marathi builds instant trust with local Maharashtrian audiences and family-run businesses.
Test, don’t guess
Run the same image with two captions, one English and one Hinglish, for a week each with the same budget. Compare cost per lead, not likes.
Keep keywords and hashtags in English even when the caption is in Hinglish or Marathi. Most people search in English.
