How a simple landing page can lower your cost per lead
Sending ad traffic to your homepage wastes money. What a focused landing page needs, section by section.
A homepage tries to talk to everyone. A landing page talks to one person about one offer. When you send ad clicks to a focused page, more of those visitors take action.
What a good landing page needs
- A headline that repeats the promise from your ad.
- One clear offer and one main button.
- Real photos, reviews or a short video for proof.
- A short form or WhatsApp button, visible without scrolling on mobile.
- Fast loading: under 3 seconds on a phone.
What to remove
Menus, extra links and long paragraphs pull attention away. If something does not help the visitor say yes, take it out.
One page, one offer, one action.
